This week, I noticed a shift in how I think about my business.
For a long time, I was convinced the hard part was code. If I could just code faster, I could build anything I wanted. Speed felt like the bottleneck.
Now it feels different.
AI changed the game on the building side. Stuff that sat in my Google Docs for years—half-written ideas, messy notes, “someday” projects—I can actually ship them now. Building isn’t the scary part anymore.
And that’s when the real lesson hit me:
Code was never the main thing. Distribution is.
You can build something good. Even something great. But if nobody sees it, nothing happens. No users. No feedback. No momentum. Just a nice product sitting alone on the internet.
So I’m adjusting what I obsess over.
Less stress about building.
More effort on getting people to find it.
That’s the game.
